The Juggernaut installation
For the 99th edition of Pitti Immagine Uomo, Ten C has been chosen from the Fair as one of ambassador brands, with a special phygital event.
The immersive installation is hosted in Sala della Volta at Fortezza da Basso, its marvellous architecture is the stage of Fall Winter 021 Collection, represented by 5 heroes iconic jackets.
The concept of the Juggernaut Installation is a parallel between the Glitch, an imperfection in electronic system, and the the uniqueness of the garment-dyeing process of the OJJ (Original Japanese Jersey). Specifically the high level of unpredictability when subjected to high-pressure dyeing at 130 degrees C.
Ten c, founded and designed by Alessandro Pungetti and recently acquired by FGF Industry of Enzo Fusco, is strictly connected to its values and origins: pieces intended to last forever applying the true values of craftsmanship.
“My wish was to bring Ten C collection here in these very special moment”
Enzo Fusco - President FGF Ten C Owner