David Hellqvist x Ten c
Ten c seen through the eyes of David Hellqvist: a new photo shoot under the bridges at Gullmarsplan in Stockholm, contrasting the perfection of the garments with the raw concrete surroundings.
“Ten c is such a considered brand: the product is premium because the fabrics, such as the OJJ, are some of the finest available today.”
“So, obviously, I wanted to challenge that in the visuals, to create tension between the perfection of the collection and the gritty concrete environment I found underneath the bridges of Gullmarsplan in Stockholm. I was looking to highlight the attitude and energy of the brand, and pushing the limits of what is seen as a natural habitat for a Ten c jacket.”
— David Hellqvist
— David Hellqvist
