Manifesto

Ten c, The Emperor's New Clothes, introduces The Forever Collection. The original fairy tale by Hans Christian Andersen tells of looking beyond what you are told to see and to value what is truly there. The ability to look beyond the fads and trends is a new interpretation of the original fairy tale.

Ten c pieces that asked to be loved for what they are. Pieces intended to last forever. These timeless and iconic garments are created to live and age with you, and the incredible Japanese jersey will, with time, mould itself almost imperceptibly to you.
The tent that wears the scars of every event it has ever been to with you. That pair of jeans you just cannot throw away. They will become exclusively yours.

Ten c believe that by applying the true values of craftsmanship and creating garments that are conceived to last all your life, they can in some way help, and this comes from the bible of real environmentalists, in the elimination of waste. We are talking about caring and quality.

Parka
Brand Philosophy

Ten c is designed by Alessandro Pungetti and part of FGF Group, held by Enzo Fusco.
Named after the Danish Fairy tale, The Emperor’s New Clothes, Ten c forces one to look beyond the fads and trends and towards the value of well crafted clothing.


Brand designer Alessandro Pungetti draws much of his inspiration from uniforms and their functionality, building on the research of new cutting-edge materials. The military world and uniforms, known for their hard-wearing and durable nature, are the starting point for a collection that explores alternative worlds, combining practical, functional elements with a sophisticated, urban aesthetic.

Drawing inspiration from the unparalleled artisanship of Japanese garment-making, Ten c ‘s products are distinguished by their innovative use of distinguished textiles, particularly the Original Japanese Jersey (OJJ) fabric. Renowned for its exceptional versatility and durability, each piece undergoes a meticulous garment-dyeing process that imbues it with a distinct, irreplicable character.

cyclone parka image

Central to the creative process are the modular design features, offering a customizable and dynamic experience that ensures each piece is as uniquely individual as its wearer. The transformative properties of the OJJ fabric respond dynamically to external factors, adapting seamlessly to the wearer’s body with a comfort and fit that only improves with time.