Ten c | Harrods

For AW22, Ten c has launched its first UK pop-up space in Harrods. Located in the contemporary designer area, Ten c sits alongside other leading menswear brands in London’s most iconic store. In-keeping with Ten c’s aesthetic, the design of the space is clean and minimal, except for the brand’s logo and manifesto.

Named after the fairy tale, The Emperor’s New Clothes, Ten c forces one to look beyond trends and towards the value of well-crafted clothing. Pieces are designed to last forever and are created to evolve with you. Jackets in the collection also feature modular capabilities, allowing for the addition of a liner in colder, winter conditions.

Inspired by Japanese craftsmanship, specially engineered fabrics are used throughout Ten c's collection, most prominently Original Japanese Jersey (OJJ). Exclusive to Ten c, the fabric is garment-dyed in such a way that creates a rigidity to its structure and over time will mould itself almost imperceptibly to you. In acknowledgement of timeless Japanese manufacturing, the Ten c logo is inspired by the kikumon, the Imperial Seal of Japan.

The pop-up is situated on the second floor, in the contemporary designer menswear area, from 30th September to the evening of 1st December 2022